TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and streaming services has